Business-in-a-box solutions for unemployed women.
High levels of unemployment force low-income communities world-wide into self-employment. This results in a number of small-scale, copycat businesses that have no sustainability.
An alarming number of new small businesses (estimated at 65-80%) fail in South Africa. When it is factored in that only 1 in 10 people exhibit the aptitude to be an entrepreneur, the statistic becomes even more disturbing, emphasising that a solution is needed.
Micro-franchising is a developmental tool that applies the elements and concepts of traditional franchising to small businesses in the developing world. It refers to the systemisation and replication of micro-enterprises, facilitated through leveraging off the supply-chains procurement channels, access to market already forged by successful for-profit companies.
The replication of a microfranchise depends heavily on the strength of the strategic partners to the model. These mainly include:
The MFA focuses on building relationships with like-minded private sector stakeholders who wish to be a part of a sustainable unemployment solution by providing business-in-a-box solutions to South Africa’s emerging micro entrepreneurs.
Our current partnerships include:
We are continually looking for interesting opportunities to develop further franchising formats. For further information please contact Divya Vasant firstname.lastname@example.org +27 21 531 2134.